Football success gives schools reason to cheer (Los Angeles Times)
Football success gives schools reason to cheer (Los Angeles Times)
In Flutie’s footsteps, universities gain attention from athletics, but some question the long-term benefit. One measure of the growing importance of college football is the $187 million to be shared by athletic conferences sending teams to postseason bowls ? the Pacific 10 Conference alone will share about $15 million courtesy of USC’s Rose Bowl appearance on New Year’s Day.